Yahoo! held an event featuring Aerva’s digital signage and mobile technologies to help launch its rebranding campaign to top-tier customers in the Los Angeles area. Guests enjoyed the evening with hi-defintion LCD screens and a large outdoor projection that showcased the search engine’s latest video promotions, Flickr widgets displaying images from the event photographer, and SMS text-to-screen contests — all running off of Aerva’s AerChannel platform.
The objective of the event was to entertain, educate and integrate interaction with attendees. The applications, widgets and digital assets accentuated the Yahoo! brand and successfully affirmed the impact of advertising across multiple platforms. The audience participation was very high with applications such as text-to-screen, picture-to-screen and other applications designed to drive the central theme of the large Yahoo! mobile and Web audience reach. Aerva’s technology helped Yahoo! demonstrate the effectiveness of advertising across platforms with insights that help target and boost client’s advertising ROI.
Aerva content and application designers worked with Yahoo! project managers, content team members and events-management staff to make the Yahoo! L.A. Advertising event a success.
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