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Wireless Ronin places screens in home and garden retail chain

MINNEAPOLIS — Wireless Ronin Technologies Inc., a Minneapolis-based digital signage provider, announced that Bachman’s Inc., a Minneapolis-based floral, home and garden center chain, has implemented a RoninCast digital signage network throughout its seven locations.

“By implementing a digital signage network, Bachman’s has improved their customers’ shopping experience while highlighting featured products, specials and promotions,” said Jeffrey Mack, chairman, president and chief executive of Wireless Ronin Technologies. “Bachman’s also launched an interactive touchscreen featuring their online eClub program. Through an interactive touchscreen, customers sign up to receive emails containing special membership benefits and exclusive offers.”

Upon completion of a successful test, Bachman’s expanded the network to all of its retail locations with an average of five screens per store. The digital signs, which range in size from 32 to 40 inches, are located throughout the store, including the checkout counters and information counter. In addition to serving the targeted customers in the showroom and service areas, digital signage also provides sales support for Bachman’s sales advisors through targeted product solution advertising.

“Customer feedback about our network has been really positive,” said Angie Grande, visual merchandising designer and corporate graphics coordinator for Bachman’s Inc. “With digital signage, not only are we able to decrease our time to market with new promotions, we are enhancing the look of our stores, improving the advertising we do with vendor products and collecting customer data.”

Wireless Ronin provided a range of services to support the implementation of the Bachman’s network, including creative development, hardware procurement, fixturing, project management and installation and training.