MINNEAPOLIS — Wireless Ronin Technologies Inc., a Minneapolis-based digital signage provider, announced it has been selected by Chrysler LLC to develop an interactive digital signage program for dealer showroom applications called iShowroom.
“I am very excited to announce our selection by Chrysler as a significant step into the automotive market with our RoninCast for Automotive digital signage product,” said Jeffrey Mack, chairman, president and chief executive of Wireless Ronin Technologies. “Our ability to provide a complete interactive solution designed specifically for the automobile industry with our revolutionary technology provides a unique experience for Chrysler customers.”
The iShowroom program has been designed as a point-of-sale advertising and sales support tool to provide product information and to increase dealership sales. It can be used by dealership sales personnel to lead sales presentations for consumers, but it is also intuitive enough for consumers to navigate on their own to learn more about the vehicles and features that interest them.
“The iShowroom program developed by Wireless Ronin has seen an overwhelming initial response from our dealer network,” said C. Kip Goulding, manager, e-learning and product information for Chrysler Academy. “This tool literally puts the entire showroom inventory at the fingertips of our consumers and serves as an excellent sales tool for our dealership sales personnel. Being able to move forward with a single company that can provide end-to-end solutions is a great benefit to our company and our dealers.”
Chrysler’s digital signage program is expected to be installed at select dealerships in late 2008 and will be made available to nearly 3,500 dealership locations across the U.S. and Canada in 2009. Each participating dealership showroom will be outfitted with one or more 46-inch NEC interactive displays powered by RoninCast digital signage.