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Wireless Ronin hires former Delphi exec

MINNEAPOLIS — Wireless Ronin Technologies Inc., a Minneapolis-based digital signage provider, announced that David Boerlin has been named regional vice president, Western United States, for the company’s direct sales force.
“We are very pleased to have David join our sales team and further strengthen our sales efforts in the western United States,” said Scott Koller, executive vice president and chief operating officer. “David has a proven track record of success throughout his career and his most recent experience in the quick serve restaurant industry is a perfect complement to our business objectives. David brings the type of education, experience and leadership skills needed to succeed in the digital signage industry.”
In this position, Boerlin will join the sales organization to focus on customer development and sales revenue generation by providing RoninCast digital signage solutions to key customers in the focused markets of quick serve restaurants, retail, automotive and hospitality. His experience in developing technology, marketing and promotion strategy will play a key role in his consultation with new customers and mapping their digital signage strategies.
Boerlin is an experienced professional whose previous position as vice president, sales, at Delphi Display Systems provided him industry knowledge as he sold ruggedized LCD hardware technology for digital signage implementations. During his tenure, Boerlin developed product and sales strategies that ultimately landed business as well known as Gas Station TV at Wal-mart locations and drive-thru order confirmation systems with companies such as Dairy Queen, Subway and Panda Express.