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Wireless Ronin explores automotive digital signage ROI

MINNEAPOLIS — Wireless Ronin Technologies Inc., a Minneapolis-based digital signage provider, has announced the release of its second whitepaper tailored to the automotive industry entitled “Automotive digital signage ROI: Driving Value to Your Business.” Available atwww.rc4auto.comthe whitepaper helps automotive dealers and manufacturers understand the process of developing a return-on-investment (ROI) model that is relevant, measurable, and significant when it comes to their automotive digital signage solution.
Included in the whitepaper is information on why the automotive industry is so interested in what digital signage has to offer, common myths on developing ROI for automotive digital signage, and the step-by-step process on developing a successful automotive digital signage ROI strategy.

“Automotive digital signage is gaining interest because of its potential to deliver both cost-containment and sales lift through one system,” said Alan Buterbaugh, senior vice president of business development. “The challenge is ensuring the business case that is being created is measurable and repeatable. This paper will help guide those who are currently struggling in that area.”

“Automotive digital signage ROI: Driving Value to Your business” is the second in a series of whitepapers that is specifically catered to the automotive industry. The first paper “The Automotive Dealer’s Guide to digital signage” was released in 2008.

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