Wireless Ronin Technologies Inc., a Minneapolis-based digital signage provider, announced today that it has launched Chrysler Group LLC’s iShowroom digital signage and Web-based program, which includes custom software, content development and system support. The iShowroom system is available to sales consultants in more than 2,300 Chrysler, Dodge and Jeep dealers in the United States through a Web-based version that repurposes digital signage content into a browser-based Web application powered by RoninCast. Dealerships also have the option to purchase the system as a touchscreen kiosk platform which includes hardware, software, installation and content that may be customized to reflect dealership-specific preferences using the RoninCast Content Management System. Through the iShowroom program, Wireless Ronin receives ongoing fees for custom software development, content engineering and Wireless Ronin Network Operations Center system support. Wireless Ronin has been managing the existing Chrysler touchscreen kiosk system, called the Vehicle Information Center (VIC) for the past eight years; iShowroom is the next step in the evolution of that initiative, bringing on-demand product features, benefits and dealer inventory to the showroom floor through highly engaging interfaces.
iShowroom, a customized version of RoninCast for Automotive, is designed to be an integral part of the sales process by providing dealerships with the tools necessary to meet the needs of today’s highly informed, Web-savvy customers. iShowroom utilizes the RoninCast for Automotive digital signage platform to allow Chrysler to remotely manage interactive content deployment from various data sources utilizing a variety of media formats. This is accomplished through the RoninCast On-Line Management Suite. RoninCast also manages the iShowroom network, including display groupings, health monitoring, maintenance, data retrieval and reporting.
“Wireless Ronin is very pleased to be part of Chrysler’s re-emergence in the automotive marketplace, where they are proving their dedication to sales support and the customer experience through the iShowroom program,” said Jim Granger, president and CEO of Wireless Ronin Technologies.
Source link: Wireless Ronin announces launch of Chrysler Group's iShowroom digital signage program