SANTA FE SPRINGS, Calif. — Westinghouse Digital Electronics is using its expertise as the power behind one of the nation’s leading gas station TV networks to offer any business the hardware, software and content needed to launch or expand its own pump-top digital signage network.
Westinghouse’s new Pump Top TV Solution is a complete distribution service that provides entertainment, news and advertising content on specially designed all-weather screens. It is the ideal solution for any business that wants to offer consumers TV at its network of gas stations, convenience stores or any kind of retail outlet.
Westinghouse, with its strategic business partner AdtekMedia, helped to pioneer the concept of TV at the gas pump with the launch of the PumpTop TV network. This advanced network now reaches an astounding 15 million viewers per month on 7,000 Westinghouse screens across the U.S. As an LCD leader, Westinghouse designed a proprietary all-weather 19-inch LCD screen that can withstand the elements and be easily viewed even in bright light conditions.
AdtekMedia centrally uploads programming and advertising and controls delivery to all Westinghouse units through its Network Operations Center. The PumpTop TV Solution is a way to bring content and advertising to businesses that are looking for additional ways to reach customers.
Westinghouse said the PumpTop TV Solution offers many benefits for any retail location looking to enhance the gas pump experience. It generates an in-store sales lift driving consumers into stores adjacent to the pumps for promotions they see on the screens. In addition, the Pump Top TV Solution offers a compelling way to communicate to retailers and their customers using this unique medium.
The PumpTop TV Solution also supports internal and external advertising opportunities. It provides a retailer with a measurable and valuable application for vendor co-op advertising and merchandising dollars with potential to sell space to third party advertisers. It also improves a retailer’s corporate citizenship and generates goodwill by providing a forum for distributing community announcements, news and broadcast emergency messages, such as Amber alerts.
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