PLYMOUTH, Minn. — WestHealth, which provides convenient outpatient healthcare services in the Twin Cities, has completed the renovation of its atrium lobby with a digital signage system from StrandVision LLC of Menomonie, Wis. The signage, installed in a kiosk, along with a touchscreen way-finder directory, greets the 1,700 to 2,000 staff, patients and visitors who go through the Campus Drive facility lobby each day.
The digital sign content mix includes WestHealth’s mission statement and values, as well as announcements for community events such as food drives, fund raisers, etc. It also carries local weather and maps, and health news that is available on the Internet and streamed by the StrandVision server.
“We were attracted to StrandVision’s ease-of-use, low cost, subscription pricing and convenience,” said Cindy Kehus, information services coordinator/information security officer. “We planned for it during the renovations by running a network connection to the kiosk. All we had to do was add the 42-inch LCD screen and a personal computer, and the signage system was set to go.”Available as a subscription service that is delivered over the Internet, StrandVision provides content directly to clients’ digital signage receivers. Subscribers log onto the StrandVision Web site where they can fully manage their digital signage content by making their selections from a number of StrandVision’s predefined options, upload and schedule pages, and add pictures and graphics. All updates appear on the local screen in a few minutes.
The WestHealth digital sign is easily updated by adapting existing marketing materials. Executive assistant Joyce Rubin uses Adobe InDesign to design or adapt the pages. She then converts the designs to a standard graphics format for posting to StrandVision. This level of expertise with the StrandVision system was achieved without training. Rubin simply logged onto the StrandVision site and experimented with the optional design formats.
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