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Volkswagen showrooms feature 3M digital signage

BRACKNELL, U.K. — 3M, the diversified technology company, and Creative Graphics International (CGI), announced that Volkswagen U.K. has installed dynamic widescreen and interactive digital displays using Vikuiti Rear Projection technology in its Chelmsford and Milton Keynes dealerships. Volkswagen is using the displays to play vibrant video that captures customer attention and maximizes brand assets to their full potential.   A 96-inch 16:9 Vikuiti screen has been hung on the first floor of the newly built flagship Volkswagen dealership in Chelmsford, Essex. A ceiling mounted projector beams content-rich, streaming video designed to educate, entertain and inform customers of the latest Volkswagen offers and information, which is controlled by the Volkswagen U.K. head office in Milton Keynes. Positioned above an open atrium on the ground floor, the giant screen is intended to catch the customer’s eye and drive traffic upstairs to peruse the used car stock.   “We have been extremely pleased with the performance and value of the giant display in our new Chelmsford premises, especially compared to the price of plasma or LCD,” said Darren Thompson, brand manager, Inchcape Chelmsford. “The objective was to create a real wow factor when customers pass through the atrium and the Vikuiti Screen has helped achieve this with its huge size, wide viewing angle and high brightness.”   The second Vikuiti screen, this time using the film version, has been installed as a pilot in the showroom window of the Volkswagen dealership in Milton Keynes. Combined with an interactive touch foil, the 40-inch 4:3 screen empowers customers to access and navigate the Volkswagen Web site to view or configure cars stocked locally and nationally in their own time simply by touching the screen. This is especially appealing for those potential customers who do not wish to speak to a salesman and tend to visit the showroom out of hours for peace and quiet.    “Although only a pilot, initial indications of customer favorability towards the interactive window display have been positive,” said Spencer Huggett, brand manager at Wayside Milton Keynes Volkswagen. “It has been completely reliable and looks great, even in bright daylight.”   The two digital displays were installed by CGI who are designers, manufacturers and installers of graphics and signage to the transport industry sectors, including automotive, aircraft and leisure-related transport such as boats, caravans and motorbikes. The company recently ventured into the digital signage marketplace as a reseller of 3M and is receiving great interest in Vikuiti Rear Projection Displays from customers, primarily in the automotive market.

digital signage