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Visser Digital Media acquires the LevelVision:College DOOH network

Visser Digital Media (VDM) has announced the acquisition of the LevelVision:College digital signage network from IntelliMat Inc., which has been doing business as LevelVision.

The network features LevelVision’s floor‐based video screens deployed within 300 college bookstores. These LCDs will be added to VDM’s existing CampusVision program.

Sean Flanagan, SVP & chief revenue officer at LevelVision, has stayed on and transitioned to a similar role at VDM.

“This strategic partnership will now provide VDM’s CampusVision program with a tremendous boost in the deployment of our campus-wide digital screen business model, including our college ad-funded and subscription programs,” said Richard Cooley, CEO and President of Visser Digital Media. “VDM will be working closely with the talented team at LevelVision to ensure a smooth transition in operations, advertising, and venue management. We look forward to a continuing relationship with LevelVision and their executive management team, especially CEO Bob Martin, to utilize and grow on their significant investment and deployments, as well as their vision of the continuing the adoption of their effective and unique floor display technology.”

IntelliMat Inc. was advised by Siemer & Associates LLC of Santa Monica, Calif., throughout the course of the transaction.

“The last twelve months have seen the digital signage industry, particularly the ad-supported sectors, learn valuable and brutal lessons about when and why revenue will come to even the most well positioned companies,” said Bob Martin, president and CEO of LevelVision and IntelliMat Inc. “So now, as the marketing climate improves and the ‘Ambient Video 2.0′ models emerge, I feel that VDM’s fresh perspective and well-informed strategy has them poised for an impressive run in the coming months and years. LevelVision is very pleased to be a part of those plans.”