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Victoria airport expands digital ad network

VANCOUVER, British Columbia — The Victoria Airport Authority has awarded a comprehensive, multiyear advertising contract toImmediate Images Inc., provider of digital-signage systems in British Columbia.
According to a news release, the company operates public signage systems in airports, cruise ships, bus-passenger terminals, tourism information centers, retail stores and recreation centers. The majority of the company’s systems are installed on Vancouver Island, and the company has developed a strong base of local advertisers, particularly in the hospitality and tourism-related industries.
“We wanted advertising at the airport to be accessible to all levels of business on Vancouver Island,” said Richard Paquette, president and chief executive of the Victoria Airport Authority. “The solution presented to us by Immediate Images offered an established base of local advertisers and a flexible rate schedule.”
Immediate Images has installed 27 plasma and LCD screens throughout the public areas of the Victoria International Airport, as well as traditional backlit panels and brochure racks.

The digital signage at the Victoria International Airport also will provide video content from The Weather Network and BC’s DriveBC Web site, real-time weather and road condition information will also be provided to travelers.
“Our focus was to enhance the travel experience for the people who use the airport,” Paquette said. “The screens and signage we’ve installed blend with the overall design scheme that we have, and they provide interesting and genuinely useful information.”