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'Unleashing the Power of Digital Signage – Content Strategies for the 5th Screen' book to launch at DSE

Focal Press, a division of Elsevier, announced that the official launch of the publication “Unleashing the Power of digital signage” by Keith Kelsen will be at the digital signage Expo in Las Vegas, Feb. 23-25, 2010.
As a leading expert and speaker, Kelsen is sought after for digital signage industry events and plays an active industry role in evangelizing, educating and enhancing the global market for digital signage solutions and networks. He is chair of the Content Best Practices Committee for the digital signage Association, and directs an accomplished team representing industry-leading companies to improve the understanding and use of this powerful and influential medium.
Kelsen will be signing copies at the Booth #1937 from 2:30-3 P.M. and from 3-4:00 P.M. at MediaTile’s Booth #1427 on February 24 and 25, respectively.
This book will help readers understand the relative merits of the three different digital signage network opportunities, including point of sale (POS), point of transit (POT), and point of wait (POW); what the message attributes for each are, how to measure the program’s effectiveness, and how to strike a balance that uses these effectively alongside the other advertising program elements. The companion Web site features real-world implementations and video blog programming that includes interviews with industry notables.

digital signage – Content Strategies for the 5th Screen' book to launch at DSE