Ultimate Media Group operates digital signage networks in two key environments — health club venues and bar/night clubs. Screens are all portrait orientation and feature 50 percent third-party advertising and 50 percent venue promotional content. Programming utilizes a simple 60-second cycle with 3×10-second advertising spots alternating with 3×10-second venue promotional spots.
“After evaluating other major digital signage software solutions, Ultimate Media selected Ryarc based on its track record of success with other large out of home media companies; commitment to continual development and refinement and excellent service and training support,” said Peter Cope, director of Ultimate Media Group.
Ryarc is working closely with Ultimate Media to grow the network and convert its traditional poster network to digital. Ultimate currently has nearly 10,000 static posters in the market and over the next 10 years, the company predicts that around half of these will become digital advertising sites. The balance of these locations will be phased out due to the increased inventory delivered by a digital network.