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U.K.'s ‘Apprentice' host launches digital signage in pharmacies

LONDON — Amscreen, Sir Alan Sugar’s new digital signage company, has announced a trial deployment deal with Lloyd’s Pharmacy, one of the UK’s biggest pharmacy chains.
The deal will see Amscreen’s digital advertising screens (15-inch LCD with LED tickers) rolled out, initially in the Birmingham and Oxford regions utilizing Amscreen’s ‘plug in and play’ digital signage technology.
The screens will carry advertisements and information for customers as well as promoting services such as blood pressure checking and NHS diabetes tests. In a recent Amscreen trial in WH Smith stores, the screen advertising was found to impact on the sales of targeted items by over 13 percent.
Amscreen is run by CEO Simon Sugar, former commercial director of Amstrad with Sir Alan Sugar as its chairman. Apprentice winner Lee McQueen has the role of development director, reporting into Simon Sugar.
“We are delighted that customers like Lloyd’s Pharmacy are among the first to benefit from Amscreen’s ‘plug in and play’ wireless digital signage technology,” said Simon Sugar. “Plug in and play allows screen content to be remotely updated from head office via mobile technology without the need for any in-store staff, extra cabling or IT input. With screens that simply just plug into a power socket, customers can now control their own media in real-time. This makes it the most easy-to-manage, cost-effective, digital signage solution on the market.”

digital signage in pharmacies