CHARLOTTE, N.C. — Caerphilly County Borough Council in Wales has chosen Saturn Communications’ Connectvision digital signage for Penallta House, its new Â£20 million (U.S. $35.6 million) council headquarters. Called ‘Caerphilly In Vision,’ it wlll deliver multimedia messages designed to engage staff and visitors with the council’s services and campaign initiatives, to a network of wall-mounted LCD screens in the building.
Accommodating some 650 staff, Penallta House is the main civic base for Caerphilly county borough council and includes the council chamber as well as committee meeting rooms, conference facilities, registrar functions and a comprehensive customer services facility.
Nick Rutter, Web editor at Caerphilly Council is responsible for ‘Caerphilly In Vision.’
“As soon as I saw Connectvision, I knew it would make a big difference to internal communications in Penallta House,” he said. “We’ve chosen to call it ‘Caerphilly In Vision’ to encourage service teams within the council to view the system as another way of getting the message out, much as they do on our web site, but with a far greater opportunity to engage viewers.”
‘Caerphilly In Vision’ is delivered to LCD screens located in the entrance, restaurant and customer service areas. Screen content can be segmented such that the public area, restaurant area and customer service areas each have completely different content. The screens in the public and staff restaurant areas are split into three areas: the largest part of the screen for council information and campaigns, the right-hand column for the latest council news while the bottom of the screen is a scrolling RSS feed for urgent messages, which can be updated in seconds.
For the Customer Service center, Connectvision has been integrated with a Ticketing system. Visitors to the Customer Service center are given a ticket when they arrive and, as an advisor becomes available, the largest part of the screen automatically changes to show the visitor’s number and which advisor he or she should speak to.
Campaigns so far have included Fostering, the Cyber K8 text messaging service and Community Safety. A further 20 campaigns are planned over the coming months, including IT Security for council staff. The RSS feed is used to announce events, welcome new staff and visitors to Penallta House, as well as post timesheet and expenses reminders.
Nick Rutter believes ‘Caerphilly In Vision’ will become an essential part of the Caerphilly county borough council’s communications strategy.
“As council service teams begin to experience the impact of Connectvision multimedia messaging in promoting and engaging people with their campaigns, so demand for space on ‘Caerphilly in Vision’ is certain to increase,” he said.