ISTANBUL, Turkey — TVeez Turkey, a provider of marketing intelligence software for onsite messaging, announced signed a deal with Hillside, one of the major subgroups of Alarko Group of Companies. Alarko Tourism Group currently owns and operates health clubs in Turkey under the brand name Hillside Leisure. The three major fields of activity in the hospitality and entertainment market that the group deals with are hotels resorts, sports recreation centers and movie theatres.
In an effort to increase the effectiveness of its communications, TVeez provides a complete solution to Hillside including the software, project management, content production and on-site technical support. Hillside was looking for an effective and a modern way to disseminate information on the facility hours, activity subscription, class schedules, important dates, news, weather and to promote the sporting and athletic events they host weekly. Using TVeez Marketing Intelligence solution Hillside can exceed member and guest expectations in services and customer relationships through dynamic, informative, and educative messaging to its members, visitors and staff. “TVeez’s ability to customize each message to audiences at any location and even at any area within a location in real time is a unique value that it brings to Hillside” said Ediz Burla, VP marketing of TVeez Turkey.More than 100 Vestel-branded LCD screens were installed in high-traffic areas of the complexes. The screens and the hardware can be fully remote controlled from TVeez Control Center without the need for staff intervention The “real-time” aspect is one of the main benefits of TVeez solution. It is achieved by a service contract that provides on-going scheduling and design support as well as a custom content management system managed by TVeez team.
“When people are asked about digital signage they are more often than not to think about out-of-home advertising, in-store TV or other commercial applications, but it has uses in the hospitality and retail sector even at banks as a powerful communication tool,” Burla said. “As a service provider, our goal is to increase the in-branch experience with a level of precision and visual appeal according to client’s specfic needs and goals, whether it’s for a electronic store, hotel, or a sports club.”
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