TEL-AVIV, Israel — TruMedia Technologies, a provider of real-time audience measurement systems, was recently awarded a Poznan International Fair gold medal for the iCapture audience measurement solution at the Euro Reklama Outdoor Expo in Poland.
iCapture was on demonstration at a stand hosted by POL-TV, a TruMedia distributor, during this two day event held in March. Euro-Reklama is Poland’s biggest out-of-home media exhibition and was attended by nearly 6,000 professional visitors from 20 countries.
“We pride ourselves in providing state-of the-art solutions,” said Peter Pisarski, POL-TV. “iCapture is the only audience measurement solution available today which offers such a high level of accuracy at very wide angles. It is a remarkable product that deserves recognition.”
POL-TV was awarded four prizes in total for its display including best stand design and presentation and “The Bomb Firm of the Fair” award nominated by TV Biznes.
“We are pleased to have received yet another award for iCapture,” said Catherine Moore, director of international sales. “iCapture is more than just an audience measurement system. It is a robust, scalable tool that finally makes it possible to measure ROI and proactively adapt content to the viewing audience.”
iCapture, like all TruMedia products, is fully respectful of the audience’s privacy: no images are ever recorded, and no uniquely identifiable data is extracted.