TAMPA, Fla. — TruMedia Technologies, a provider of real-time audience measurement and proactive advertising solutions, announced the release of iTRI, a simplified audience measurement solution intended for experiencing and demonstrating proactive advertising (PROM) and face-based audience measurement first-hand.
iTRI software is installed on a PC and works with any USB camera. The application has three modes, generating up to 12 hours of audience data at a time. The application also demonstrates TruMedia’s content-based reporting and proactive advertising capabilities based on the viewer’s gender using pre-loaded fixed ads.
“iTRI is a great demonstration tool which we hope will speed up the learning curve by making audience measurement accessible to everyone, however it is not an alternative to our iCapture solution,” said Jerry Henzen, vice president of sales and marketing at TruMedia “The integrity of the data collected is critical and companies serious about audience measurement will need sophisticated hardware which can measure audiences at wide angles and within viewing distance from the screen, which are unfortunately the limitations of using a USB camera.”
iTRI will be sold for $9.95 per month.
Source link: TruMedia working to make audience measurement more affordable