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True Colours Distribution agrees to exclusive UK deal with TruMedia

HAMPSHIRE, U.K. — True Colours Distribution, a U.K. digital signage distributor, has signed an exclusive deal with out-of-home analytic measurement provider TruMedia.

Ian Croft, business development manager for True Colours’ digital media team, explains: “With the digital signage market moving at such a fast pace, a system for gathering analytic data about a target audience is vital for an advertiser’s ROI. With TruMedia, companies can accurately measure the number of viewers, assess consumer behaviour and determine the level of interest in adverts on digital signs, large format displays, end-caps and in-store product displays.”

Jerry Henzen, vice president of international sales and marketing for TruMedia, states: “We are delighted to join forces with True Colours, a leading U.K. distributor with a strong digital media division, to market TruMedia’s products and services in the U.K. This agreement strengthens TruMedia’s continually growing distribution channels. We are confident that with True Colours’ high level of expertise, extensive product offering and sales and service capacity, they will be able provide the highest level of support to our customers.”

Iain Campbell, sales and marketing director at True Colours, adds: “This distribution agreement places True Colours at the sharp end of digital signage distribution. We have positioned ourselves as the U.K.’s leading trade-only signage provider and our customers expect more than a box sell from us. Through our partner program, we work with advertisers, media creators, integrators and installers to offer a truly end-to-end service. TruMedia will bring a new dimension to our digital media division.”