NEW YORK — Through its acquisition of Barfly Interactive Networks, a growing in-bar advertising and media company, TouchTunes Corp., an out-of-home interactive entertainment network, will augment its system of digital jukeboxes with prominent screens in bars across the United States. Barfly will bring new brand content to the digital signage network, adding to TouchTunes’ digital music, advertising and games offering.
The TouchTunes digital jukebox network is in more than 35,000 bars, restaurants and retail locations throughout North America. TouchTunes acquired Barfly to complete its vision to provide an integrated network that goes beyond jukeboxes, creating a go-to entertainment and advertising center that provides music, games, advertising, interactivity and social networking.
The Barfly in-bar media platform, which has successfully operated in approximately 150 bars in select metropolitan markets for the past year, was built as a fully legal way to create a brand conversation at the point of sale with bar patrons between the ages of 21-34, a demographic that has become increasingly media sensitive and tech savvy. Its content is a balanced mix of interactive entertainment and marketing messages from partners.
Barfly has signed exclusive advertising and content development deals with leaders in the beer, wine and spirits industry, including Anheuser-Busch, Diageo and Skyy. The company works closely with advertisers to develop relevant messages and content that promotes key consumer brands in a highly contextual and targeted manner, unlike traditional signage and in-bar promotional materials. The content is shown via wrap-around graphics on screens in bars.