NEW YORK — TouchTunes, an interactive out-of-home entertainment network, has announced that the company will greatly accelerate and fully fund the national build-out of its Barfly on-location TV advertising network, targeting 20,000 locations in the U.S. by the end of 2009. The expansion plans come in response to Barfly’s great market success and acceptance since being acquired by TouchTunes in August 2008.
“We continue to hear from our channel partners, advertisers, and the investment community that Barfly is the best solution out there for on-location TV ads and media, bar none. We see a unique opportunity at this time to accelerate the growth of our Barfly national network,” said Bill Meder, CEO, TouchTunes. “With this major initiative we’re forging ahead with our partners into the next phase of growth by bringing our unique, interactive media capabilities to many more locations.” Barfly converts existing TV screens into engaging, interactive entertainment systems. Barfly media wraps around the regular television broadcast from ESPN, CBS, NBC, ABC and all the other great networks. Barfly provides customized bar messages for promoting the location’s name, food and drink specials and upcoming location events; interactive games and quizzes via texting; and major advertising campaigns. Barfly, combined with TouchTunes jukebox and PlayPorTT portable, wireless game and music systems, creates a unique integrated entertainment experience that patrons and advertisers see as engaging and fresh. This accelerated build-out will provide amusement and music operators with the opportunity to grow their businesses and generate new revenue streams while creating unique value for their customers. For bar owners, the enhanced and professional-looking messaging helps promote their business and builds repeat business and customer loyalty. For advertisers, Barfly’s national expansion will offer an ideal way to reach the coveted demographic of 21-34 year-olds, which TouchTunes already reaches and knows and understands so well. TouchTunes provides the Barfly systems to bars and restaurants at no cost. TouchTunes is the leader in digital interactive jukebox music systems with over 38,000 locations in North America – more than three times larger than its nearest competition. The company also recently began rolling out its successful portable games and music interactive system, PlayPorTT, to a leading national restaurant chain. The Barfly expansion will target existing TouchTunes digital jukebox locations and many locations new to TouchTunes. Further, locations that have a TouchTunes digital jukebox, or PlayPorTT with a Barfly solution can offer a unique, integrated messaging and entertainment experience for patrons, as well as for advertisers, another TouchTunes first.