Brands and advertisers trying to get their message in front of the half-million people that pass through Times Square each day will likely be pleased to learn of Times Square Domination, a new group of media companies that aggregate some of the biggest screens in the city.
The TSD network will include Clear Channel’s Spectacolor sign, the ABC SuperSign, the Nasdaq monitor and News Corp.’s Astrovision sign.
The impetus for creating the network was discussed in a recent Adweek article:
“Sometimes, the benefits of coming together as an industry for customers are so compelling that even strong rivals see the value,” said Harry Coghlan, president of Clear Channel Spectacolor, one of the companies participating in the network along with ABC Regional Sports & Entertainment Sales, Nasdaq, News Corp. and Reuters.