With the growing level of installed displays and market penetration of digital signage, the importance of content is increasing exponentially as the instrument of overall network success.
Alchemy’s latest whitepaper, “The New Madison Avenue Diet: The Strategy for Performance-Focused Dynamic Signage Content,” offers a departure from the steady “diet” of TV ads placed by brands and agencies, indicating digital signage as a powerful alternative or addition for a higher performance media mix. The paper also describes the framework for successfully adapting existing content for digital signage as well as the key roles, issues, opportunities, processes and benefits related to content development for dynamic displays.
Concrete approaches to producing performance-focused content are provided. These include a Content Development Life Cycle and a Content Creation “Equation” that emphasize aligning with brand strategies while leveraging, adapting and reusing available content elements such as TV ads, video, photography, Web site content, animations, text and audio.
Click here to download this white paper.