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The Marketplace Station to bring 30 retailers on one interactive DOOH network

Planet-Tek Systems has announced plans to expand The Marketplace Station, its in-store digital signage program, into 30 natural health retailers across Canada in 2010. Originally launched in 2008 at select Whole Foods Market locations, the program has been an integral marketing vehicle for both the retailer and brands within the store for communicating products and services to consumers.

The Marketplace Station team will continue to provide end-to-end campaign planning and media buying services for brands within each location to complement their in-store marketing mix. Campaigns are available in 30-second inventory segments, along with available digital content services.

New this year, interspersed into the full-motion programming, will be editorial features on health and lifestyle ideas provided and sponsored by Preferred Nutrition. Additionally, there will be interactive applications (apps) that are being sponsored by some of the top brands in the natural health industry, including Advantage Health Matters, Bio-K Plus, Renew Life, SISU, Preferred Nutrition and Platinum Naturals. These interactive applications are designed as “apps”, so users (consumers and staff) can learn about products on-demand through a simple touchscreen framework.

“We are proud to service some of the top retailers and brands in the industry with a program that allows information to be readily accessible where it matters most”, says George Andreoglou, president of Planet-Tek Systems. “Furthermore, our ability to develop interactive content in the form of ‘apps’ will allow for the mobilization of this content onto smart phone platforms in the future so brands can continue their relationship with consumers and the retailers.”