TRUMBULL, Conn. — Producers of The digital signage Show and KioskCom Self Service Expo have announced the day one opening keynote speaker and two new educational sessions for their upcoming joint tradeshow and conference May 6-7 in Las Vegas at the Mandalay Bay Convention Center. According to a news release, Robert Fort, chief information officer and vice president of Information Technology for Virgin Entertainment Group will kick off the two-day event with a presentation entitled, “Enhancing the Customer Experience While Achieving Increased Sales Lift, and Operational Efficiencies Through Customer Facing and Customer Engaging Technologies.” Fort will focus on certain retail technologies that are especially helpful in improving the customer experience and driving sales. In particular, he will address how Virgin uses technologies such as the Virgin TV digital network and kiosk listening stations, and how they complement each other to enhance the customer experience and increase sales lift. He also will examine ways the technologies improve employee productivity, control costs and ensure better compliance and consistency overall. “Robert has not only been on the leading edge of implementing customer facing and engaging technologies, but he’s been a pioneer in utilizing them to improve the customer experience,” said Lawrence Dvorchik, general manager of the two co-located shows. “He has led a talented and dynamic marketing and IT group through the experience of completely overhauling how Virgin Entertainment Group connects with its diverse customer base at Virgin MegaStore locations around the country.” In addition to the keynote speaker, two new educational sessions have also been announced. On May 6, Gerald Johnson, vice president of marketing communications at ConAgra, and Ray Rotolo, senior vice president and managing director of Chrysalis, will share their insights on purchasing DOOH media. Chrysalis is the highly acclaimed agency behind Schering Plough’s recent $10 million DOOH ad buy. The next morning, on May 7, panelists will discuss how they have implemented digital signage and kiosk programs that communicate a wide variety of messages, including the conveyance of corporate strategy, emergency notification, motivational messaging and employee scheduling. Panelists include Miguel Oliva, vice president of public relations and corporate affairs at HBO Latin America; Faith MacPherson, director of HRIS transactional services at Avery Dennison; and Tom Hunter, media productions administrator at McKee Foods.