COLLEGE STATION, Texas – Texas Digital Systems Inc., a provider of digital signage technology, announced today the completion of a VitalCAST digital signage installation at Bianchi Theatres in Paramount, Calif. This state-of-the-art multiplex theatre features seven auditoriums, all with raised stadium-style seating and digital sound systems.
digital signage has been installed throughout the facility, including concessions, guest services, the box office and all auditorium entrances, driving 20 channels of content to more than 25 displays. The VitalCAST system interfaces with Bianchi’s current POS system so that as movies change the displays showing movie information update automatically. The installation also included an innovative and eye-catching video wall created from 16 42-inch LCD screens to display movie trailers.
“The video wall adds another element of entertainment for our patrons,” said Darren Kurkowski, vice president of operations for Bianchi Theatres. “We also installed a surround sound system in the lobby, to create even more excitement for upcoming releases.”
Content for all displays will be driven by the VitalCAST solution. Local control of content and scheduling, a key feature of VitalCAST, takes place at the theatre and is managed by Bianchi staff. “We like the flexibility to be able to change graphics and content as often as we wish. It’s something that could not even be considered with printed signs and menu boards,” adds Kurkowski.
“VitalCAST’s strength lies in its ability to deliver eye-catching content such as movie trailers alongside concessions offerings, advertising and-other forms of video imaging to theatre patrons, all powered by a simple, yet powerful software engine that is controlled by the theatre,” explains Dennis Davidson, president and COO of Texas Digital. “Delivering a superior entertainment experience is what VitalCAST is all about.”