EXTON, Pa. — Scala, a provider of end-to-end digital signage software, announced that SF Bio AB of Sweden has deployed a modern digital signage network throughout its movie chain.
For years SF Bio AB has been one of the leading theater chains in Sweden with 36 movie theaters and 242 “halls” across the country. SF Bio’s vision is to offer and continuously develop the best movie experience for its customers. To attain this goal, the company is developing a modern movie theater experience by focusing on the overall experience including picture quality, sound and food service delivery.
In 2006, SF Bio AB introduced a project in eight movie theaters in Stockholm, JÃ¶nkÃ¶ping and GÃ¶teborg to install a digital signage network combining screens for digital menu boards, dynamic movie posters and for previewing film trailers. SF Bio turned to Scala certified partner Zone Systems in Sweden to design and implement the Scala-based digital signage network.
The implementation calls for four screens in a group with as many as 16 groups in a given movie theater. As an example, Bergakungen Movie Theater in GÃ¶teborg has 85 screens and Sergel Movie Theater in Stockholm has between 40-50 screens.
Based on the goals and objectives of SF Bio AB, Zone Systems chose Scala InfoChannel for the theater deployment. Scala InfoChannel provides dynamic content management with the flexibility to assign playlists to specific screens based on their local requirements, anywhere in the country. The theaters have special “theme” nights and the content on the network automatically changes to adapt to the specific theme playing in the theater.
“This flexibility for local content combined with the reliability and scalability provided by Scala InfoChannel loomed prominent in the decision to deploy a digital signage network throughout SF Bio’s theater chain”, said Anders Broden, manager of digital signage at Zone Systems. “The benefits gained from the implementation of our digital signage network are many. Our goal of developing the most modern movie theater experience in Sweden by focusing on the overall experience including picture quality, sound and food service delivery to cater to the 15 million movie visitors throughout the country is being realized every day.”