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Stinova launches software packages for SMIL-based DOOH players

digital signage software solutions and content production services provider Stinova recently announced a new set of products and services in support of IAdea’s open-architecture SMIL-based digital media players. Driven by an intuitive browser interface, users have a simple way to centrally manage and easily deploy content to IAdea’s SMIL players, Stinova said.

All currently available IAdea SMIL players are supported, from the all-integrated Digital Signboard to the XMP-340 Full-HD appliance that can be connected via HDMI to any sized public display, according to the announcement.

Two server systems are currently available to address both the SMB and enterprise digital signage sectors. Targeting small to medium-sized installations, Stinova’s new “DMS-5 SMIL digital signage Starter Bundle” is delivered as a convenient one-click Windows installer with a lifetime license and no recurring charges.

At the other end of the scale, the new “DMS-5 SMIL Enterprise Edition Server” targets larger-sized installations and is delivered as a virtualized server image that snaps into any VMware server architecture for data-center and cloud computing environments. Large-scale advertising networks will also benefit from the optional “Meta-Data Campaign Scheduling” system that provides simple dynamic playlist creation and proof-of-play reports.

Also part of the content-centric service products is Stinova’s new “CaptureIT” which brings the majority of the company’s media-rich PC-based formats to SMIL media players in the form of HD-ready videos. This includes captured formats such as Flash, PowerPoint and HTML content.

Stinova is also introducing “,” an automated video-rendering service that creates high quality video content for news, weather, trivia or product channels in any resolution up to full-HD from simple RSS or text data. Player-ready SMIL promotion channels are available for SD and HD, the company said.

“We see a tremendous market growth for IAdea’s cost-effective digital signage appliances, which are available under the IAdea label and also offered through a number of major hardware OEM brand companies”,  said Franz Hintermayr, Stinova CEO, in the announcement. “Our unprecedented software feature set for SMIL players creates possibilities for a lot more vertical market segments.”

“We are excited to see Stinova’s latest innovation [that] greatly enriches the W3C SMIL ecosystem as the de-facto open digital signage standard,” said John Wang, CEO of IAdea, in the announcement. “Our cost-efficient hardware platform and Stinova’s versatile content and management capabilities meets project-specific budgets and changing customer demands.”