SAN FRANCISCO — SeeSaw Networks, a media company offering a network of place-based digital video advertising, has announced a technology upgrade to its place-based media planning platform, SeeSawAds.com. The Software as a Service (SaaS) planning application now includes enhanced precision marketing tools — including advanced budget allocation, more exact ad scheduling and the industry’s most comprehensive trade-area targeting and visualization — enabling marketing and media planning professionals to optimize their spend on place-based digital video advertising.
“In today’s challenging economic environment, marketing executives need to be even more effective and more precise in allocating their marketing budget to drive business results,” said Monte Zweben, chairman and co-founder of SeeSaw. “The combination of the stopping power of place-based digital video advertising with our media planning and optimization technology gives advertisers and their agencies a way to create high-impact programs without wasting a single marketing dollar.”
SeeSawAds.com provides media agencies and advertisers with an online service for creating place-based digital video campaigns that target mobile consumers across more than 40 different networks delivering over 50 million weekly impressions, in places like coffee shops, dentist offices, health clubs, bars, restaurants, university campuses and gas stations. By accessing this information on SeeSawAds.com, media planners have a consistent set of audience impression metrics when they plan and buy national and regional digital video campaigns. Additionally, SeeSaw’s rigorous qualification and data profiling process ensures that SeeSaw affiliate networks meet certain operational criteria, thus providing advertisers and agencies with further confidence that campaigns will be accurately executed and measured.