Canada’s X2O Media, a full-service provider of software, network management, and content services for professional digital signage applications, today announced that company president and CEO David Wilkins will present “Dynamic digital signage: It’s All About the Content” at Screenmedia Expo Europe 2010 in London.
Scheduled for May 5 and 6 at Earls Court, Screenmedia Expo hosts 130 exhibitors and 5,000 visitors from more than 60 countries. A key element of the expo is “Learning Programmes,” consisting of conferences, seminars, and workshops presented to help educate the digital signage industry and its customers on what it takes to implement a successful network.
In his presentation scheduled for 11 a.m. on May 5, Wilkins will go beyond the basics of content strategy, focusing on content development and delivery. He will provide attendees with a practical look at content management by analyzing the target audience and dwell time, existing corporate branding elements, and repurpose-able content assets already in use by an organization, according to a company release.
Wilkins also will explore different types of digital signage platforms and technologies that allow network operators to keep content fresh with dynamic data-driven content. He will draw from his extensive experience in delivering high-profile digital signage networks, from outdoor screens to interactive wayfinder maps, to discuss how content makes or breaks a digital signage network. Wilkins also will discuss the digital signage workflow from concept design and sourcing content to rolling out the network and managing content.
“In our industry, content is everything. Without strong content, even the best digital signage platform can fail to earn viewers,” Wilkins said. “The goal of my presentation is to teach attendees how to develop, manage, and update content that keeps viewers engaged. Using real-life examples, we will discuss different types of content in addition to analyzing the audience and understanding the best content suited for them.”
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