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Scala to intro connected signage platform at DSE East

EXTON, Pa. — Scala, a provider of end-to-end solutions for the connected signage market, has announced it will exhibit its connected signage platform at digital signage Expo East in Philadelphia, Pa. The show is being held Sept. 17-18, 2008.  

Scala connected signage at a mobile retail store.
By combining digital and traditional signage systems, Scala’s connected signage platform allows content creation, management and distribution in digital signage networks, and is the first unified platform for advertising management of both traditional and digital signage networks.   Connected signage is a network of displays (digital or traditional) that are centrally managed and addressable for targeted information, merchandising, and advertising. Connected signage networks are comprised of many types of signage including digital signage, billboards, transit signage, street furniture, truck-side signage, place based signage and more.

Advertising management of all of these types of signage is centrally monitored and administrated in a connected signage network. The content distribution and scheduling is also managed centrally in digital signage environments.