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Scala to exhibit new releases at Screenmedia Expo Europe 2010

Scala announced today that it will demo its new Scala Release 5.1 software that supports Windows 7 and its simplified software-as-a-service (SaaS) offering, Scala QuickStart, at this year’s Screenmedia Expo Europe in London in May.

Scala will also showcase a variety of digital signage applications, including digital menu boards, retail marketing displays and interactive car configurators.

Release 5.1 has begun shipping, and it includes close to 100 new transition effects and a new user interface for selecting and viewing recently used transitions, Scala says.

Scala also has improved its built-in template support to allow users to select an audio file in a templated message. Release 5.1 also features improved Web services for real-time data integration of playlogs with third-party systems and JPEG thumbnails of any media item or message in any resolution. Player Disk Space Management has also been added to support the new class of low-cost, solid-state players such as those built into many of the newest Samsung LCD monitors.

Additionally, a new scheme for “player pairing” has been implemented in the new release Bridge Server for IAdea Media Appliances. A simple four-digit code is all that is needed to connect a low-cost media appliance to a Scala network. This is supported on IAdea High Definition Players, IAdea Standard Definition Players and IAdea Wireless Photo Frames.