EXTON, Pa. — Digital signs are becoming more popular because of their ability to engage audiences and deliver targeted messages, but many small and mid-sized businesses haven’t adopted digital signage because they aren’t sure how to use the technology or where to find it. Now, Scala Inc., a provider of end-to-end solutions for the digital signage and advertising management markets, has partnered with FASTSIGNS International Inc. and NEC Unified Solutions to make today’s cost-effective and easy-to-manage digital signage available at local business locations worldwide.
FASTSIGNS sign and graphics centers now offer a Dynamic digital signage (DDS) program that gives customers a flexible plug-and-play signage solution that meets a variety of business needs, ranging from trade show displays to internal communications and point-of-purchase signage.
The FASTSIGNS DDS offering gives customers access to the hardware, software and support they need to seamlessly introduce digital signage into their organization. With Scala’s digital signage software, FASTSIGNS centers or the end users themselves create customized messaging that can be easily edited and scheduled to deliver target-specific content to customers, vendors or employees.
“Whether for advertising or informational purposes, early adopters of digital signage are amazed with the value and control they experience in reaching audiences with precise messaging,” said Jeff Porter, executive vice president of Scala’s Experts Group. “Having an advanced solution available through FASTSIGNS will create opportunities for businesses that stand to benefit greatly from digital signage.”
“We committed a great deal of resources to researching and understanding digital signage so that we could deliver the most user-friendly and comprehensive solution to our customers,” said Larry Lane, president of FASTSIGNS International Inc. “The software is the backbone of our DDS solution, and we selected Scala as our partner because Scala Content Manager offers the most flexibility, and the company brings a high degree of industry knowledge and experience to the table.”