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Scala Release 4 integrates Ad Manager with Scala Content Manager

EXTON, Pa. — Scala, a provider of end-to-end solutions for the connected signage market, has announced Release 4 of its connected signage software. Release 4 will be available this quarter. This release represents Scala’s continued commitment to cutting-edge technology for its global customer base.   The highlights of Release 4 are:
• Web Services for Content Manager • Ad Manager Tie-In to Content Manager via Web Services • Media Playback Controls, Time Triggers and Playback Audit Reports • Multi-Network Content Manager Support • Improved Playback • Interface Improvements   Release 4 adds extensive new functionality to the entire spectrum of the Scala platform. Web services APIs have been added to the Scala Content Manager to allow third-party applications to interface with the Scala Content Manager functionality.   The highlight of Release 4 is the first phase of integration of Scala Ad Manager with Scala Content Manager. Ad Manager (formerly Charting Pro) provides extensive advertising management for digital and traditional signage deployments. Included in the integration are: the ability to assign media items to contracts; channel and schedule management; automatic playlist building for Scala Content Manager based on contracted ads; generating proof-of-playback reports against contracts; and integrating event triggers and time triggers with ads. Release 4 will also support indoor maps, rate cards, overlapping day parts, measurement and media sets.   Scala Content Manager supports a reporting module that produces detailed reports on what media played where. Time triggers have been added to trigger a playlist at specific times or regular intervals. New media playback controls have been addressed to provide network managers with the flexibility to control the sequence and appearance of scheduled content.   Scala Content Manager Release 4 will provide multi-network support from a single Scala Content Manager. This function provides the necessary utilities to network managers operating multiple networks for their clients.   Additional functionality has been added to Scala Designer to make it more Photoshop-friendly. A third-party utility has been added to convert Photoshop layered elements to ScalaScript while maintaining the layered characteristics of the design. Other features have been added including: zoom in and zoom out; fit to screen; and mouse wheel support to further facilitate the creation of compelling content. Flash support has been greatly enhanced to provide smoother, faster, high-quality playback including interactive support.   “Customer feedback and industry trends are key components of how Scala focuses our development resources. Scala continues to maintain the highest level of quality possible so our customers around the globe achieve even more success from their digital signage deployments,” said Peter Cherna, vice president of research and development for Scala.