EXTON, Pa. —Scala, a provider of end-to-end digital signage software, has announced that Polish Bank Zachodni WBK S.A. has deployed a Scala digital signage network to enhance their brand and provide a better customer experience.The bank is one of the five largest in Poland with funds in excess of PLN 2 billion and assets totaling PLN 25 billion. With over 420 branches located in major business centers across the country, BZ WBK provides financial services and products to the Polish retail and business marketplace.
BZ WBK needed to enhance its brand and present a modern image to its customers. The proposed solution was a corporate TV network located in bank centers throughout the country and managed from a central location. BZ WBK’s Corporate TV provides dynamic messaging to customers about products and services available in the bank. Deployment was synchronized with corporate re-branding of the bank branches throughout the network.
With the help of DDS Poland, a Scala Certified Partner, BZ WBK deployed a centrally-managed network able to control a large number of screens throughout its banking enterprise. Each bank center has two screens; one displaying information about products and services and dynamic stock exchange data on the other.
BZ WBK’s Corporate TV is managed by bank employees who develop branded content and distribute it over the Corporate TV network using an ADSL infrastructure. Deployment for 420 bank centers, including over 1000 screens, is scheduled to be finished by the end of 2008.
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