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Scala announces Strategy Institute sponsorship

EXTON, Pa. — Scala, a provider of end-to-end digital signage software, has announced that it is sponsoring the Strategy Institute’s Out-Of-Home Digital Media Content Strategies 2008 Conference on January 29-30, 2008 in Las Vegas.
The conference brings together industry leaders that will provide answers on how to connect with consumers more strategically and effectively. The conference is focused at delivering compelling content, optimizing content mix, influencing buying, strengthening branding and enhancing customer experience.
Jeff Porter, Scala executive vice president will lead a panel discussion on “Understanding What Content Works Best with What Technology to Make Your Network a Success.”
Members of the panel for that discussion will include: Jeff Porter, Executive vice president, Scala, David M. Haar, VP, digital signage Division, Minicom Advanced Systems, Ted Dembicki, VP Business Development, InfoCaster digital signage Solutions, Harris Broadcast Communications.
“It is an honor to be chosen to lead this important discussion on the importance of content in this new world of digital signage,” Porter said. “The Strategy Institute has amassed the brain-trust of the industry to address the compelling questions on digital signage.”