Samsung Electronics Co. Ltd, a global provider of digital media and digital convergence technologies, announced today that it has strengthened its position in the fast-growing Digital Information Display (DID) market with record sales of its specialized LCD display products.
Samsung says its sales records show that the company set an industry record with sales of 100,000 DID panels in the month of April.
“Beyond TVs, Digital Information Displays are a major next-generation growth engine for the LCD industry with applications in digital signage and e-boards,” said Yoonho Kwon, vice president of strategic marketing at Samsung Electronics’ LCD business. “By introducing a diverse lineup featuring specialized products, Samsung will continue to strengthen its industry leadership and maintain our market share of 50 percent of the overall DID market.”
In the company’s announcement, Samsung cited market research from DisplaySearch indicating that the overall market for DID is forecast to expand more than fourfold over the next six years, from 2.23 million units in 2010 to 9.09 million units in 2016. Samsung’s market share in LCD DID panels, which make up a majority of the DID market, reached 41.9 percent in 2009 with 463,000 units sold, and is forecast to expand to 48.8 percent this year, according to DisplaySearch, the statement says.
Samsung has introduced a variety of specialized DID panels to meet customer needs including panels ranging from 32 inches to 82 inches, ultra-slim bezel displays and super-wide screen proportions.
Samsung says its ultra-slim bezel panels have the world’s thinnest frame, at just 7.3 mm a quarter that of conventional products, and that its 46-inch panel delivers natural picture quality even in multi-monitor mode without splitting the displays.
The company’s technological capabilities also have allowed it to mass-produce 4:1 aspect ratio super-wide panels, offering an alternative to conventional proportions of 4:3 or 16:9. With a 4:1 aspect ratio, the company says its 43-inch super-wide panel offers an innovative display solution for signage in subway stations, airports, shopping malls and schools, further expanding opportunities for growth in the DID market.
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