rVue Inc. has announced the launch of its Web-based DOOH media planner, which blankets the industry by connecting participating networks with ad agencies and advertisers looking to advertise on digital signage screens and billboards. The open and free-to-use rVue Media Planner enables agencies to create a DOOH media plan, designed to save planning time and expand DOOH reach by introducing them to participating networks they may not currently have on their radar.
rVue’s “social networking meets search engine” approach connects advertisers with networks that fit their search criteria. There is no cost or obligation for advertisers, agencies or networks to use the media planner and no inventory allocation or aggregation is required. Networks are, however, encouraged to maintain their profile with accurate and current data, such as audience demographics, impressions and third party studies as well as location, content and technology specifications and other relevant information. This becomes the basis by which agencies evaluate networks for their media plan. Networks always maintain the “final say” by being able to accept or reject any offer made to them.
The media planner is just one of the core software offerings within rVue’s suite of technology. Currently, rVue has enrolled more than 35 networks representing over 157,000 touchpoints in major DMAs in the United States and Canada, with several European networks becoming available in early 2010. As part of a strategic relationship, BroadSign Open’s more than 230 digital signage networks in 25 countries are automatically eligible to adopt the system.
Source link: rVue launches online digital out-of-home media planner