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Ripple to expand digital OOH network through On the Go Media Network

EL SEGUNDO, Calif. — Ripple, a network of digital display plasma screens featuring content that informs, entertains and connects people to their world, announced On The Go Media Network, a sales organization specializing in local and regional sales, serving the digital out of home (DOOH) industry, as their exclusive local/regional sales agency. This partnership offers advertisers a process for purchasing targeted advertising in all of Ripple’s 1,000-plus locations throughout the U.S., including current retail partners such as Borders, Einstein Bros. Bagels, Noah’s Bagels, The Coffee Bean and Tea Leaf, Jack in the Box, Tully’s Coffee, Juice it Up! and Robeks.

For local advertisers, On The Go Media Network will group Ripple store locations into geographically targeted areas designed to match their local business trading areas. Businesses will be able to purchase geographically targeted out-of home digital display advertising programs capable of reaching a sizable number of consumers in close proximity to their business while in a captive environment, where consumers are “on the go” in purchasing mode.