Skip to content

Research: Digital billboards aren't dangerous to drivers

MediaPost: A new study of digital signage and traffic accident rates shows there is no correlation between the two, according to the Foundation for Outdoor Advertising Research and Education, the industry-funded organization which commissioned the study. The study by Tantala Associates surveyed data about 18,000 traffic accidents in the area of Rochester, New York over a five-year period, provided by the Rochester Police Department. Tantala’s analysis failed to find any correlation between traffic accidents and digital signage; it also revealed that traffic accidents actually decreased by 0.4 percent within a radius of about half a mile around digital billboards.

Click to continue