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Reality Interactive releases bitSHUTTLE digital photo frames

Reality Interactive unveiled the bitSHUTTLE digital signage system, based on digital photo frames. The solution is designed for banks and others in the financial sector.

According to Reality Interactive, bitSHUTTTLE uses “digital photo frames, each with unique, consistent messages with a localized feel, can be strategically positioned in different areas of the institution, including near the teller window.”

Content can be locally updated by bank managers and employees using location specific templates, usually created by Reality Interactive or the bank’s ad agency.

bitSHUTTLE incorporates a ‘smart objects’ feature which enables users to manipulate a template slide that automatically repurposes customized, localized content.

“bitSHUTTLE exceeds the branding objectives of financial institutions by providing branch-specific information that addresses customers’ banking needs on digital frames,” said Craig Martin, CEO, Reality Interactive. “By providing real time interest and CD rate updates, customers will identify the digital frames as a valuable bank information resource, ultimately enhancing customers’ overall relationship with the institution. Customers can obtain new campaign information consistent with current brand initiatives without being bombarded with tedious flyers and paper print outs.”

Currently in use at a national bank, bitSHUTTLE has been credited with an increase in share of wallet and merchandising recall, decreases in perceived wait times and a marked increase in new appointments scheduled with existing customers.