EXTON, Pa. — Scala, a provider of end-to-end solutions for the digital signage market, announced Ballantyne Village and Theatre in Charlotte, N.C. has converted its existing digital signage network to Scala InfoChannel.
Ballantyne Village & Theatre is Charlotte’s premier venue for one of the most technologically advanced, multi-purpose real estate developments in the United States. The 10-acre site houses an impressive list of Charlotte’s most high-end shops and restaurants. Currently, Ballantyne Village & Theatre is located in Charlotte’s fastest growing multi-million dollar real estate area and is expanding quickly to encompass business centers and corporate offices and will include more than 400 luxury condominiums, restaurants, retail shops and a hotel at its completion.
Originally, Ballantyne Village & Theatre utilized a digital signage solution that fell short of high expectations and ultimately left the property management looking for a better solution. Their management team consulted with DaVinciBridge, a Scala Certified Partner, to find a solution that met the following requirements: scalable software solution, impressive dynamic content, split screen and multi-region technology, HD video compatibilities and remote access for deployment and management.
Initially, DaVinciBridge assisted in the deployment of the Scala InfoChannel solution and installed a complete digital signage network. The network was composed of five player channels that controlled multiple screens within the Ballantyne Theatre. DaVinciBridge was on-site for the complete end-to-end deployment, covering network design and setup as well as software and content configuration.
The locations for the screens were chosen to maximize the customer experience. In the cinema, screens are positioned around the doors and throughout the lobby area displaying movie trailers, menuboards and brand advertising. Other interactive “Touch Me for Info” screens are positioned around the property to assist customers with wayfinding and shopping information.
Following a successful deployment of the BallantyneVillage network, Ballantyne Village & Theatre sought to further expand its conversion project to all passive and interactive screens throughout the property. Overall, the network was expanded to 12 player channels that now control all 28 screens on site.
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