PARIS — Quividi has announced the availability of its “Unlimited Packs, for audience measurement of digital signage. For a fixed fee, digital signage operators and integrators can now deploy Quividi’s automated real-time audience measurement solution on as many screens as they choose.
The pack includes a volume license that allows for the installation and operation of VidiReports, Quividi’s audience measurement solution, on all machines within a digital signage network. It also includes a license to access VidiCenter and analyze the audience results in customizable dashboards.
The Unlimited Pack is proposed as a yearly subscription with an aggressive introduction pricing. A one month test pack is also available.
VidiReports, currently at version 2.0, is an audience measurement solution conceived and optimized to run on the same machine hosting the player software. Working with a single standard webcam, VidiReports detects, tracks and qualifies people that pass in front of the screen and look at it. Generated metrics include Opportunities To See (OTS), number of real viewers, attention time, presence time, position and demographics.
As the analysis is performed in real-time, VidiReports can also trigger other applications to adapt the displayed content to the current audience. No video and no uniquely identifiable data are recorded, thus preserving the visitors’ privacy.
“Thanks to VidiReports’ minimal hardware requirements and ease of installation, digital signage operators can rapidly start measuring and improving the visual impact of their screens”, says Olivier Duizabo, Quividi’s managing director. “They just need to connect a low-cost USB or IP camera to their local player (or to any distant PC) and launch VidiReports for it to start delivering audience data. With our very affordable total cost of ownership, we encourage them to measure virtually all of their screens along the year.”
VidiCenter is a web-accessible back office application which automatically collects audience data and status information from all running VidiReports instances. Audience data are formatted into insightful charts, themselves grouped into definable dashboards. Network operators, with just a glance, can obtain answers to fundamental questions such as the total number of viewers, global OTS, split of attention time, comparison of audience across time, places, screens and demographics. The pack offers some template dashboards that users can subsequently fine-tune to their needs.
“With this new offering, we are radically changing the way people are considering measurement in this industry: real-time measurement is going to become a standard feature,” Duizabo said.