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PumpTop TV goes 'green' for Earth Day

PumpTop TV, an out-of-home digital media network reaching millions of motorists at gas stations across the country, announced today that it will feature original “green”-themed content to commemorate Earth Day, April 22, 2010.

PumpTopTV says it believes that viewers at the gas pump will find the programming informative and entertaining as it highlights topics such as climate policy, energy efficiency and green jobs. PumpTop TV programming will feature “green” experts from different entertainment and information providers, as well as non-profit organizations offering unprecedented opportunities to help build a healthier planet.

While most of the content is being shown on a national basis, is one of the content providers taking advantage of PumpTop TV’s local reach customization capabilities by announcing “Run for Water and Help Solve the Water Crisis” events for individual cities. These banner announcements are customized for each participating city, utilizing PumpTop TV’s ability to customize content to reach consumers through hyper-local targeting that allows advertisers to focus their message by ZIP codes, markets, address and even customer segments.

“We are always striving for creative ways to provide our viewers with entertaining and relevant programming to make their experience at the gas pump fun and enjoyable,” said Doug Woo, executive vice president of PumpTop TV parent company AdtekMedia. “PumpTop TV is now part of the Earth Day network that is rousing Americans to make a positive personal commitment to the Earth. We feel very fortunate that we can offer a unique out-of-home broadcast network that can deliver customized content to our viewers in the most useful and meaningful way.”

Other contributors to PumpTop TV’s Earth Day efforts are Better TV, Verdant Magazine, Peter Greenberg TheTravel Detective, Gary Vaynerchuk’s Wine Library, JD Power, Paul Farmer’s Partners in Health, E4, Discover The Forest and Movie City News.