SANTA MONICA, Calif. — 3M Touch Systems Inc. has teamed up with Pump Media Inc. to provide a touchscreen kiosk located on top of a gasoline dispenser. The kiosk combines the best assets of digital signage with the functionality of the Internet, the companies said. Motorists receive television ads while they pump fuel and are invited to interact with the touchscreen to access live directions, traffic, news, lottery winning numbers and special offers and coupons from local businesses.
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Motorists will also be able to make nonfuel purchase at the pump. A kiosk has been installed at a station in West Los Angeles, owned by Ryan Friedlinghaus, the owner of West Coast Customs, which was featured in MTV’s Pimp My Ride and currently featured in TLC’s new show Street Customs.
The kiosk uses the 3M MicroTouch Systems SCT7650EX, 3M’s next-generation, price-competitive surface capacitive touch solution for vandal-prone, heavy-use environments. Three key product features offer display integrators an economic, user-safe, easy to seal, robust touch solution for unattended public applications such as ATMs, kiosks and vending machines.
The program includes custom designed pumptoppers each complete with dual-sided 19-inch LED backlit LCD displays. During refueling, motorists view a four-minute television loop which includes ads for the convenience store and a select few marketing partners. Once the screens are engaged, the unit turns into a personal kiosk offering traffic, directions, news, winning lottery numbers, and promotions. Directions, promotions and coupons can be printed inside the convenience store.