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Provision, ADCENTRICITY look to boost ads for 3D digital signage

CHATSWORTH, Calif. — Provision Interactive Technologies, Inc., announced today that it has signed an agreement with ADCENTRICITY Inc. to sell advertising on its 3D digital signage network. The agreement is set for five years.

Provision’s expansion plans include a current agreement with Long Island Gasoline Retailers Association to install its patented 3D holographic displays in up to 800 member stores throughout New York. Provision also has three-year agreements with several independent Hispanic grocery store chains to install 3D reward centers in 47 Southern California locations.

“Even during this current economic downturn, digital out-of-home advertising is the one advertising channel still showing double digit growth in 2008 and 2009,” said Curt Thornton, president and chief executive of Provision.

ADCENTRICITY’s advertisers will be able to feature their messaging on Provision’s network in a variety of forms, including 3D holographic videos and digital coupons.

“We’re very excited about partnering with Provision,” said Rob Gorrie, CEO and founder ADCENTRICITY. “The combination of Provision’s and ADCENTRICITY’s proven offerings will help our advertisers reach consumers more effectively, thereby deepening customer relationships.”

digital signage