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ProLink, Neo Advertising to expand golf OOH media to U.K., Spain

CHANDLER, Ariz. — ProLink Solutions, a provider of GPS golf course management systems and digital out-of-home on-course advertising, and Neo Advertising, a European provider of digital media solutions, announced that they have entered an agreement under which Neo will represent and sell ProLink’s GPS media inventory in the United Kingdom and Spain.   The agreement focuses on integrated advertising campaigns combining Neo’s existing network of out-of-home digital signage with ProLink’s on-course advertising capabilities. Neo is the leading place-based, point-of-sale advertising company in Europe, reaching millions of consumers via screens in pubs and upscale retail centers.   “The agreement with Neo will significantly expand our advertising presence in Europe while allowing European advertisers to reach a highly attractive audience of affluent individuals,” said Lawrence Bain, ProLink’s chief executive. “The combination of Neo’s strong relationships and distribution with ProLink’s unrivaled value proposition offers advertisers multiple ways to reach their target customers. This should drive adoption significantly in 2009. With Neo’s track record of digital media ad sales, this agreement should provide our golf course partners with significant incremental revenue.”   “NEO selected ProLink’s digital media solution because we feel it is the best way for our advertisers to reach business owners, professionals and C-level executives in a relaxed setting, playing golf. This gives advertisers unparalleled dwell time of 15-20 minutes in which to deliver their message,” said Christian Vaglio-Giors, NEO’s managing director. “Through this new relationship, we now offer our clients a unique way to deliver messages to their target audience, in an uncluttered and dynamic manner which has proven to be affordable, effective and compelling.”