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PRN wins top communications award from Home Channel News

SAN FRANCISCO, Calif. — A display TV media experience created by Thomson’s Premier Retail Networks, Inc. (PRN) for Ryobi at The Home Depot has won the 2008 Golden Hammer Communications Award for point-of-purchase advertising. The award was presented to PRN during the 24th Annual Golden Hammer Awards ceremony, which took place at the National Hardware Show at the Las Vegas Convention Center on May 6.   Presented by Home Channel News, the Golden Hammer Awards recognize outstanding commitment and innovation in support of retailer sales, marketing and partnership efforts.   PRN designed the multi-media content for the Display TV spot to attract Home Depot shoppers to a special display that informed customers of the unique features, benefits and interoperability of the new Ryobi One+ cordless tool collection. The media played on 42-inch HD monitors integrated into a large end-cap display, generating considerable consumer interaction.
The targeted programming helped increase sales by more than 50 percent.   “We are honored to be recognized for our expertise in producing effective media solutions at point-of-purchase locations that achieve results for our retail and advertising partners,” said Richard Fisher, PRN president. “The powerful combination of strategic content and technology in our Display TV media experience allowed us to help The Home Depot introduce shoppers to Ryobi’s complex product offering in a compelling way and resulted in sales lift that significantly exceeded The Home Depot’s expectations.” Display TV is PRN’s newest multi-media display product that delivers engaging product messaging for new and seasonal products at the point-of-sale. In addition to the Golden Hammer Award, Display TV content produced by PRN has recently been honored with a Fourth Screen Award at the Out-of-Home Digital Media conference and an Outstanding Merchandising Achievement Award from Point-of-Purchase Advertising International (POPAI).