SAN FRANCISCO — Premier Retail Networks Inc. (PRN), a provider of digital media solutions at retail, has been honored by the Greater San Francisco Ad Club with a prestigious ADDY award. The award was presented on March 12 in San Francisco. PRN won a Bronze award in the Out of Home/Outdoor Board/Digital or Animated category for a series of six engaging video segments promoting Listerine Agent Cool Blue. Designed to play on endcap screens on Wal-Mart’s Smart Network, the content demonstrates in a simple, effective way how the pre-brush tinting rinse works — used before brushing, it tints teeth blue so kids pay attention when cleaning their teeth. The most effective strategy for endcap executions is to create a series of short format modules to keep the attention of the shopper. For Listerine Agent Cool Blue, this involved producing a number of different segments that featured a mom and two kids that helped keep the content fresh and compelling. The ADDYs are the advertising industry’s largest and most representative competition, attracting more than 50,000 entries every year. The San Francisco ADDY Awards is the first of a three-tier, national competition, conducted annually by the American Advertising Federation (AAF). “Given the high caliber of the San Francisco advertising community, we are extremely proud to be recognized with this award,” said Richard Fisher, PRN president. “It is a tremendous achievement for PRN as a whole and particularly our Creative Strategy and Production team. Special recognition goes to creative director Dylan Jones, Animators Adam DeGregorio and Scott Hess, and producers Jeni Sanborn and Rinchen Lama.”
Source link: PRN wins ADDY Award for Wal-Mart Smart Network digital signage content