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PRN to run Olympic highlights on in-store digital signage

SAN FRANCISCO — Thomson’s Premier Retail Networks Inc. (PRN) has been selected as the exclusive provider of NBC Olympics highlights to retail shoppers during the 2008 Beijing Olympic Games. The announcement was made by Gary Zenkel, president of NBC Olympics, and Richard Fisher, president of PRN.   Beginning August 9, highlights of the previous day’s events and information about NBC’s programming schedule that night will be broadcast daily to retail locations nationwide, from the Opening Ceremony to the Closing Ceremony. While waiting in line to check out, shoppers will be able to keep up with some of the key moments from the Games on PRN’s Checkout TV network, available in approximately 2,000 stores.
PRN currently has more than 100 active content partnerships with many top television networks, movie studios and publishers, covering a wide range of programming content.

digital signage